Latest Video: 26th April 2021
The Pricing Pit of Death
Pricing strategy is number one on Amadeus investor Nick Kingsbury’s list of tips for startup success. A successful software entrepreneur himself, Nick explains how, in B2B sales, you can get the ratio right between the time and resources your company puts into securing a sale versus the value of that sale. The “pit [...]
Video: 26th April 2021
The Curse of an Interesting Product
Do you have an “interesting product”? In the second of his startup success series, Nick Kingsbury alerts entrepreneurs to an unexpected danger! The signs: • Your white papers are actually being read by people • You are being asked to speak at conferences (without having to pay!) • Getting customer meetings is not [...]
Video: 26th April 2021
Nick hates SME plays!
To be clear, Nick does not hate SMEs! As a technology investor, he has learnt to be a bit cautious about backing businesses that sell to SMEs. In this third startup success video, Nick highlights the importance of the network effect. In advanced technologies, he doesn’t think it makes sense to see SMEs [...]
Video: 26th April 2021
How to get Nick to believe your £5m revenue forecast
When you’re pitching to an investor, your financial forecast will need to stand up to scrutiny. Nick Kingsbury advises how to avoid one of the big pitfalls for entrepreneurs raising capital – a rickety revenue projection. Watch technology investor Nick’s video and check out his Q&A for more. Why have you picked [...]
Video: 26th April 2021
Why investing in Hardware is so hard
It may be surprising to hear that a technology investor thinks it’s hard to invest in hardware. In Nick Kingsbury’s latest startup success video, we hear the perspective of a successful software entrepreneur. In software, businesses enjoy low cost of sale, practically zero distribution cost and no “stock”. You can grow a software [...]
Video: 26th April 2021
The Subtle Art of Pricing
Getting the price right for your new B2B product or service is a massively important part of startup success or failure. There are three parts to consider. • What’s your end goal? • Look at how customers view value • Configuring the pricing strategy If you’re an entrepreneur, hear Amadeus tech investor Nick [...]
